MBA(Marketing Management)

Programme Structure

Ist Semester IInd Semester
• Organizational Behavior • Marketing Management
• Accounting for Managers • Financial Management
• Managerial Economics - I • Human Resource Management
• Quantitative Techniques in Management • Production & Operations Management
• Business Law • Managerial Economics - II
• Business Research Methods • Business Ethics & Corporate Governance
• Lab in Communication • Life Skills Lab
2nd YEAR
IIIrd Semester IVth Semester
• Consumer Behavior • International Business management
• Customer Relationship Management
(Elective 1)
• Service Marketing (Elective 4)
• Advertising & Brand Management
(Elective 2)
• Retail Management (Elective 5)
• Rural Marketing (Elective 3) • International Marketing
(Elective 6)
• Summer Internship Project
1-Internal (Report)
2-External ( Project Viva)
• Project Thesis
1-Thesis Report
2-Project Viva
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