Marketing plays a proactive role in the growth of any organization. It is an essential driver of strategy and growth, which helps an organization to conceive products and services keeping in mind the consumers’ preferences. It is one of the most sought after programs in MBA. Marketing activities include an entire gamut right from market research, designing of product and branding strategies towards desired segment of customers.
This program is designed by a team of experienced faculty members in collaboration with industry experts to provide a comprehensive understanding of various marketing concepts and its practical applications. It plays an instrumental role in decision making in the acquisition and management of customers, strategy, and markets to service the customers. This 2-year program prepares students for management careers in entrepreneurship, brand and marketing management and consulting roles in various organizations.
Upon its successful completion, you will be awarded a degree in MBA with a specialization in Marketing. It is a perfect choice for you if you have a strong inclination toward designing marketing strategies for the product and services.
Step into the School of Commerce and Management Science, you will pave the way for a bright career in management.
|Eligibility||Graduation from any stream or equivalent course in any discipline from any recognized University with minimum 50% marks for general (open) category and 45% marks for students of SC and ST category.|
1st Year Fee : Rs 80,000 per annum
Hostel Fee Rs. 65000 per annum + 5000 security deposit.
Please note fees for (examination, eligibility, sports etc.) will be charged extra,
|Ist Semester||IInd Semester|
|• Organizational Behavior||• Marketing Management|
|• Accounting for Managers||• Financial Management|
|• Managerial Economics - I||• Human Resource Management|
|• Quantitative Techniques in Management||• Production & Operations Management|
|• Business Law||• Managerial Economics - II|
|• Business Research Methods||• Business Ethics & Corporate Governance|
|• Lab in Communication||• Life Skills Lab|